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	<title>Marketing and Sales Levers</title>
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	<description>Topics on the Velocity of Change in Sales and Marketing</description>
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		<title>Marketing and Sales Levers</title>
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		<item>
		<title>Are you listening?</title>
		<link>https://tomlevers.wordpress.com/2012/01/10/are-you-listening/</link>
		<comments>https://tomlevers.wordpress.com/2012/01/10/are-you-listening/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 00:23:35 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[DEMAND GENERATION]]></category>
		<category><![CDATA[PUBLIC RELATIONS]]></category>
		<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[Partner alliances]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Modern Marketing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Monitoring]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=2197</guid>
		<description><![CDATA[Research Study Advises Companies to Respond Via Social Media It’s no secret that social media has revolutionized how consumers communicate with businesses. Instead of complaint letters exchanged over weeks, a quick 140-character tweet can garner a direct response within minutes. A recent poll conducted by Maritz Research found that frequent Twitter users who have used [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=2197&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">social-media-monitoring</media:title>
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	</item>
		<item>
		<title>Determining whether marketing will succeed&#8230; just look at Software Development.</title>
		<link>https://tomlevers.wordpress.com/2012/01/08/determining-whether-marketing-will-succeed-just-look-at-software-development/</link>
		<comments>https://tomlevers.wordpress.com/2012/01/08/determining-whether-marketing-will-succeed-just-look-at-software-development/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 01:29:07 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Modern Marketing]]></category>
		<category><![CDATA[PUBLIC RELATIONS]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[differentiation]]></category>
		<category><![CDATA[positioning]]></category>
		<category><![CDATA[Software Marketing]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=2183</guid>
		<description><![CDATA[Some software developers and marketers appreciate one another. However, it is common for development people to over simplify or tend to shy away from marketing, citing its simplicity or its demands on social interaction. And even more presumtious, sales/marketing treats development like developers are in a &#8220;cubicle zoo&#8221;, you can look but do not provoke [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=2183&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tomlevers</media:title>
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		<media:content url="http://tomlevers.files.wordpress.com/2012/01/modern_art.jpg" medium="image">
			<media:title type="html">software marketing</media:title>
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		<media:content url="http://tomlevers.files.wordpress.com/2012/01/modern20art003.jpg" medium="image">
			<media:title type="html">Software marketing</media:title>
		</media:content>
	</item>
		<item>
		<title>Work to listen for&#8230; “What You Do Not Hear”</title>
		<link>https://tomlevers.wordpress.com/2011/08/11/work-to-listen-for-%e2%80%9cwhat-you-do-not-hear%e2%80%9d/</link>
		<comments>https://tomlevers.wordpress.com/2011/08/11/work-to-listen-for-%e2%80%9cwhat-you-do-not-hear%e2%80%9d/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:59:16 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=2168</guid>
		<description><![CDATA[People like to stay on safe ground. So whether you are a CEO talking to an employee, or a salesperson talking to a prospect, people often water down the truth so you will accept what they tell you. This is why probing with additional questions is important when you sense that something might be wrong. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=2168&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
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			<media:title type="html">tomlevers</media:title>
		</media:content>

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			<media:title type="html">8-11-2011 10-32-10 AM</media:title>
		</media:content>

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			<media:title type="html">8-11-2011 10-31-40 AM</media:title>
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	</item>
		<item>
		<title>Humor in Marketing and Sales &#8211; We all enjoy a laugh&#8230; so why do we not do it enough?</title>
		<link>https://tomlevers.wordpress.com/2011/06/20/humor-in-marketing-and-sales-we-all-enjoy-laugh-so-why-do-we-not-do-it-enough/</link>
		<comments>https://tomlevers.wordpress.com/2011/06/20/humor-in-marketing-and-sales-we-all-enjoy-laugh-so-why-do-we-not-do-it-enough/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 15:51:09 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[DEMAND GENERATION]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Modern Marketing]]></category>
		<category><![CDATA[Partner alliances]]></category>
		<category><![CDATA[PUBLIC RELATIONS]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Houmour and Sales]]></category>
		<category><![CDATA[Humor and Marketing]]></category>
		<category><![CDATA[Humor and Sales]]></category>
		<category><![CDATA[Humour and Marketing]]></category>
		<category><![CDATA[System Center Cartoon]]></category>
		<category><![CDATA[System Center Humor]]></category>
		<category><![CDATA[Using Humor in Marketing and Sales]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=2105</guid>
		<description><![CDATA[According to Andrew Carnegie, &#8220;There&#8217;s little success where there&#8217;s little laughter.&#8221; That would seem to suggest that most presentations, marketing projects, and sales conversations are not very successful. Humor is one of the most influential and non-threatening modes of communication available. It is a communication and leadership tool that: 1.       Makes you and your message memorable 2.       Makes [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=2105&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2011/06/20/humor-in-marketing-and-sales-we-all-enjoy-laugh-so-why-do-we-not-do-it-enough/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
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		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/06/whyweneedcomputer.png" medium="image">
			<media:title type="html">Humor and Marketing</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/06/laptop-beach.jpg" medium="image">
			<media:title type="html">Humor and Marketing</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/06/3-guys1.jpg" medium="image">
			<media:title type="html">Humor and Marketing</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/06/it-consultant1.png" medium="image">
			<media:title type="html">System Center Consultant</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/06/famous-design-cartoon1.jpg" medium="image">
			<media:title type="html">Marketing Humor</media:title>
		</media:content>
	</item>
		<item>
		<title>What is your Twitter Voice</title>
		<link>https://tomlevers.wordpress.com/2011/05/07/what-is-your-twitter-voice/</link>
		<comments>https://tomlevers.wordpress.com/2011/05/07/what-is-your-twitter-voice/#comments</comments>
		<pubDate>Sat, 07 May 2011 20:04:20 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[DEMAND GENERATION]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Corporate Persona Twitter]]></category>
		<category><![CDATA[Corporate Twitter]]></category>
		<category><![CDATA[Twibes]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Twitter Interest Group]]></category>
		<category><![CDATA[Voice]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=2050</guid>
		<description><![CDATA[Twitter is not complicated. But it works most effectively when you make it do 1 thing well. What is difficult, is knowing what kind of voice you want to use. This takes some thinking about. You need to decide what do you want to accomplish. By answering these simple questions you will save the many [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=2050&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2011/05/07/what-is-your-twitter-voice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/05/onething.jpg" medium="image">
			<media:title type="html">OneThing</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/05/twitter-business.jpg" medium="image">
			<media:title type="html">twitter-business</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/05/twitter-interests.jpg" medium="image">
			<media:title type="html">twitter-interests</media:title>
		</media:content>

		<media:content url="http://banners.copyscape.com/images/cs-gr-234x16.gif" medium="image">
			<media:title type="html">Do not copy content from the page. Plagiarism will be detected by Copyscape.</media:title>
		</media:content>
	</item>
		<item>
		<title>Twitter and Sales</title>
		<link>https://tomlevers.wordpress.com/2011/04/10/many-people-think-twitter-is-just-plain-useless/</link>
		<comments>https://tomlevers.wordpress.com/2011/04/10/many-people-think-twitter-is-just-plain-useless/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 03:43:30 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[DEMAND GENERATION]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[DIRECT MARKETING]]></category>
		<category><![CDATA[eMARKETING]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=2019</guid>
		<description><![CDATA[Twitter allows an easy way to sell and promote without a fancy marketing department. We’ll…. look at how Dell does it! Dell sells computers via a dedicated Twitter feed. Dell employees don’t “tweet” what they had for breakfast or where they are going – they tweet the latest deals. Since Dell’s target audience is online [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=2019&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2011/04/10/many-people-think-twitter-is-just-plain-useless/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/04/follow_us_on_twitter.jpg" medium="image">
			<media:title type="html">follow_us_on_twitter</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/04/210.jpg" medium="image">
			<media:title type="html">210</media:title>
		</media:content>

		<media:content url="http://banners.copyscape.com/images/cs-gr-234x16.gif" medium="image">
			<media:title type="html">Do not copy content from the page. Plagiarism will be detected by Copyscape.</media:title>
		</media:content>
	</item>
		<item>
		<title>Building a new Sales Territory in a Start-Up Company?</title>
		<link>https://tomlevers.wordpress.com/2011/03/28/building-a-new-sales-territory-in-a-start-up-company/</link>
		<comments>https://tomlevers.wordpress.com/2011/03/28/building-a-new-sales-territory-in-a-start-up-company/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 19:29:01 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Consultitive]]></category>
		<category><![CDATA[New Sales Territory]]></category>
		<category><![CDATA[Sales Methods]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1955</guid>
		<description><![CDATA[Ramping up a new territory can be both exciting and overwhelming. Exciting because everything is new and you get a fresh start; overwhelming because there is so much to accomplish, often with unknown goals and expectations.  It is really the difference between Chess and Checkers&#8230; or in current video game terms &#8221;Angry Birds&#8221; vs &#8221;Age of Empires&#8221;. Basically, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1955&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2011/03/28/building-a-new-sales-territory-in-a-start-up-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/03/3514.jpg" medium="image">
			<media:title type="html">New Sales Territories</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/03/not-a-game1.jpg" medium="image">
			<media:title type="html">Not A Game</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/03/eat_the_elephant1.jpg" medium="image">
			<media:title type="html">eat_the_elephant</media:title>
		</media:content>

		<media:content url="http://banners.copyscape.com/images/cs-gr-234x16.gif" medium="image">
			<media:title type="html">Do not copy content from the page. Plagiarism will be detected by Copyscape.</media:title>
		</media:content>
	</item>
		<item>
		<title>Generating business with newsletters&#8230; easier than it looks!</title>
		<link>https://tomlevers.wordpress.com/2011/01/30/generating-business-with-newsletters-easier-than-it-looks/</link>
		<comments>https://tomlevers.wordpress.com/2011/01/30/generating-business-with-newsletters-easier-than-it-looks/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 18:33:36 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[DEMAND GENERATION]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[CHANNEL MARKETING]]></category>
		<category><![CDATA[DIRECT MARKETING]]></category>
		<category><![CDATA[eMARKETING]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1931</guid>
		<description><![CDATA[                                                                                                                                                    Email newsletters are a great way to get people to think of you first. But only if you do it right! How do you ensure your e-newsletter is the one people look forward too? How do you ensure your e-newsletter carries impact and influence?   Many marketers want to do a newsletter but often it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1931&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2011/01/30/generating-business-with-newsletters-easier-than-it-looks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2011/01/end-to-end.jpg" medium="image">
			<media:title type="html">End to End</media:title>
		</media:content>

		<media:content url="http://banners.copyscape.com/images/cs-gr-234x16.gif" medium="image">
			<media:title type="html">Do not copy content from the page. Plagiarism will be detected by Copyscape.</media:title>
		</media:content>
	</item>
		<item>
		<title>Software Partner Relationships + Customer Transactions = Success</title>
		<link>https://tomlevers.wordpress.com/2010/10/15/software-partner-relationships-customer-transactions-success/</link>
		<comments>https://tomlevers.wordpress.com/2010/10/15/software-partner-relationships-customer-transactions-success/#comments</comments>
		<pubDate>Fri, 15 Oct 2010 21:13:13 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Alliances]]></category>
		<category><![CDATA[CHANNEL MARKETING]]></category>
		<category><![CDATA[DELIVER BUSINESS SOLUTIONS NOT JUST "TECH" SOLUTIONS]]></category>
		<category><![CDATA[Joint Marketing Promotion Means More Than Money]]></category>
		<category><![CDATA[Software Partner Relationships]]></category>
		<category><![CDATA[VULNERABILITY OF ALLIANCE PARTNERSHIPS]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1854</guid>
		<description><![CDATA[WHY ALLIANCES ARE NOT EASY The stability of an alliance depends on how well the &#8220;partners&#8221; work together&#8230; that&#8217;s right it is a relationship. Often relationships depend on maturity and their rational application of reason during changing internal and external conditions. It is the willingness to renegotiate the &#8220;bargain of circumstances&#8221; that creates longevity in a partner relationship. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1854&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/10/15/software-partner-relationships-customer-transactions-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
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			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/10/partners.jpg" medium="image">
			<media:title type="html">Partners</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/10/partner2.jpg" medium="image">
			<media:title type="html">Partner2</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/10/partner4.jpg" medium="image">
			<media:title type="html">Partner4</media:title>
		</media:content>

		<media:content url="http://banners.copyscape.com/images/cs-gr-234x16.gif" medium="image">
			<media:title type="html">Do not copy content from the page. Plagiarism will be detected by Copyscape.</media:title>
		</media:content>
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		<title>Rumors of &#8220;Google Me&#8221; to target Facebook?</title>
		<link>https://tomlevers.wordpress.com/2010/09/25/rumors-of-google-me-to-target-facebook/</link>
		<comments>https://tomlevers.wordpress.com/2010/09/25/rumors-of-google-me-to-target-facebook/#comments</comments>
		<pubDate>Sat, 25 Sep 2010 05:45:15 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[AdSense]]></category>
		<category><![CDATA[AdWord]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Phones]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Me]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[social strategy]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1862</guid>
		<description><![CDATA[The stakes are high for Google. Facebook&#8217;s threat to limiting Google&#8217;s dominance on the Web is the debate by technology executives and investors, but they are very different organizations. Many consumers now turn not just to Google but to their friends on Facebook to email, find content, look for products and services on the Internet. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1862&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/09/25/rumors-of-google-me-to-target-facebook/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/09/rumors.jpg" medium="image">
			<media:title type="html">rumors</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/09/social-software.jpg" medium="image">
			<media:title type="html">Social software</media:title>
		</media:content>
	</item>
		<item>
		<title>Wikipedia and SEO is just common sense!</title>
		<link>https://tomlevers.wordpress.com/2010/09/05/wikipedia-and-seo-is-just-common-sense/</link>
		<comments>https://tomlevers.wordpress.com/2010/09/05/wikipedia-and-seo-is-just-common-sense/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 02:49:26 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1840</guid>
		<description><![CDATA[I don’t really trust what I read on Wikipedia, but then again, often it ranks first on my search requests. I do know thatGoogle and Wikipedia are both well aware that Wikipedia is some of the most valuable SEO real estate due to both raw popularity, and Google’s tendency to up-rank Wikipedia pages . Wikipedia links are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1840&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/09/05/wikipedia-and-seo-is-just-common-sense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/09/encyclopedia.jpg" medium="image">
			<media:title type="html">books</media:title>
		</media:content>
	</item>
		<item>
		<title>Mobile Apps and the Contrariness of a Serial Software Company Guy</title>
		<link>https://tomlevers.wordpress.com/2010/08/21/mobile-apps-and-the-contrariness-of-a-serial-software-company-guy/</link>
		<comments>https://tomlevers.wordpress.com/2010/08/21/mobile-apps-and-the-contrariness-of-a-serial-software-company-guy/#comments</comments>
		<pubDate>Sat, 21 Aug 2010 13:39:12 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[DEMAND GENERATION]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Modern Marketing]]></category>
		<category><![CDATA[PUBLIC RELATIONS]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[App development]]></category>
		<category><![CDATA[Blackberry]]></category>
		<category><![CDATA[BRAND STRATEGY]]></category>
		<category><![CDATA[CHANNEL MARKETING]]></category>
		<category><![CDATA[DIRECT MARKETING]]></category>
		<category><![CDATA[Droid]]></category>
		<category><![CDATA[eMARKETING]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[MARKETING COMMUNICATIONS]]></category>
		<category><![CDATA[MARKETING RESEARCH]]></category>
		<category><![CDATA[Marketing Tactic]]></category>
		<category><![CDATA[Mobile App growth]]></category>
		<category><![CDATA[Mobile Applications]]></category>
		<category><![CDATA[mobile Web microsite]]></category>
		<category><![CDATA[Serial Software Company]]></category>
		<category><![CDATA[smartphone users]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1589</guid>
		<description><![CDATA[Some contrarian takeaways&#8230; Only 28% of the most successful public software companies reached $50 million in annual sales in 6 years or less. 50% of these companies took 9 or more years to reach $50m in revenue. Microsoft took 8 years to reach $50 million in sales; Oracle took 10. &#8220;Traditional consumer PC software is dead.&#8221; Apparently, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1589&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/08/21/mobile-apps-and-the-contrariness-of-a-serial-software-company-guy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/08/mobile-apps.png" medium="image">
			<media:title type="html">mobile app marketing</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/08/mobile-app-marketing2.png" medium="image">
			<media:title type="html">mobile app marketing</media:title>
		</media:content>
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		<title>Systems Integrators (SI&#8217;s) &#8211; pricing and product value</title>
		<link>https://tomlevers.wordpress.com/2010/06/19/systems-integrators-sis-pricing-and-product-value/</link>
		<comments>https://tomlevers.wordpress.com/2010/06/19/systems-integrators-sis-pricing-and-product-value/#comments</comments>
		<pubDate>Sat, 19 Jun 2010 11:27:38 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[Pricing]]></category>
		<category><![CDATA[Conjoint Measures]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Perceived Value]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Systems Integrators]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1721</guid>
		<description><![CDATA[Microsoft, Oracle and SAP are feeling the heat as customers increasingly look for bargains in the enterprise data center. In good economic times or bad, achieving a price advantage is critical to performance and profitability. So when a customer makes a significant investment in a software product often they ask software companies to &#8220;recommend&#8221;  a service provider.  This [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1721&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/06/19/systems-integrators-sis-pricing-and-product-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/06/mccaff_comm_price2.jpg" medium="image">
			<media:title type="html">McCaff_Comm_Price2</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/06/curtiss-jenny-inverted-actual-size113.jpg" medium="image">
			<media:title type="html">curtiss-jenny-inverted-actual-size11</media:title>
		</media:content>
	</item>
		<item>
		<title>Partners Then or Now?</title>
		<link>https://tomlevers.wordpress.com/2010/06/13/partners-then-or-now/</link>
		<comments>https://tomlevers.wordpress.com/2010/06/13/partners-then-or-now/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 03:20:30 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[BRAND STRATEGY]]></category>
		<category><![CDATA[Channel Partner]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1143</guid>
		<description><![CDATA[As with most issues around &#8220;Partner Marketing Land&#8221; our story covers another medium —  Web Portals! Back when Bewitched, and Trout and Ries were innovative in the marketing world&#8230; those who revolutionized marketing never imagined communities promoting and marketing for the company without asking. The allure of Social Marketing can not detract from classic marketing and fails [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1143&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://www.fanboy.com/wp-content/uploads/2009/01/bewitched-opening.jpg" medium="image" />
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		<title>Channel Partner Relationship Management</title>
		<link>https://tomlevers.wordpress.com/2010/06/06/channel-partner-relationship-management/</link>
		<comments>https://tomlevers.wordpress.com/2010/06/06/channel-partner-relationship-management/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 03:21:05 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Alliances]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[CHANNEL MARKETING]]></category>
		<category><![CDATA[Channel Partner]]></category>
		<category><![CDATA[Channel Partner Relationship Management]]></category>
		<category><![CDATA[Partner marketing]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1380</guid>
		<description><![CDATA[Using the Cloud is key for your Partners - but your Channel Size, Partner Stage and Confidentiality Requirements Drive the type of Partner Portal you may need. For the large mature partner organization there are many tools around Channel Partner Relationship Management. TreeHouse Interactive, is an enterprise class SaaS solution with ALL the bells and whistles. TreeHouse allows vendors to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1380&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/06/06/channel-partner-relationship-management/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/06/partner-opportunity.jpg" medium="image">
			<media:title type="html">Partner Opportunity</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/06/megaphone.jpg" medium="image">
			<media:title type="html">Megaphone</media:title>
		</media:content>
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		<item>
		<title>Build ROI to Create &#8220;Urgency&#8221;</title>
		<link>https://tomlevers.wordpress.com/2010/05/28/build-roi-to-create-urgency/</link>
		<comments>https://tomlevers.wordpress.com/2010/05/28/build-roi-to-create-urgency/#comments</comments>
		<pubDate>Fri, 28 May 2010 06:18:40 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[BRAND STRATEGY]]></category>
		<category><![CDATA[efficiency gains]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[software product]]></category>
		<category><![CDATA[strategic initiative]]></category>
		<category><![CDATA[urgency]]></category>
		<category><![CDATA[value proposition]]></category>
		<category><![CDATA[Velocity of Change]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1601</guid>
		<description><![CDATA[&#8220;I think there is a world market for maybe five computers.&#8221; - Thomas Watson, Chairman of IBM, 1943 At some point IBM learned Computers delivered ROI. Even when you can show convincing functional data about the magnitude of a business problem, it is not enough. The good CEO, consultant, sales person,  product manager also lights a fire, figuratively, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1601&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/05/28/build-roi-to-create-urgency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/05/roi2.jpg" medium="image">
			<media:title type="html">ROI</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/05/domino2.jpg" medium="image">
			<media:title type="html">domino</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/05/globe_email_graphic.jpg" medium="image">
			<media:title type="html">Globe Icon: Email</media:title>
		</media:content>
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		<item>
		<title>Organizational Credibility and Sales</title>
		<link>https://tomlevers.wordpress.com/2010/05/19/organizational-credibility-and-sales/</link>
		<comments>https://tomlevers.wordpress.com/2010/05/19/organizational-credibility-and-sales/#comments</comments>
		<pubDate>Wed, 19 May 2010 22:14:34 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Alliance Development]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[changes in the marketplac]]></category>
		<category><![CDATA[CHANNEL MARKETING]]></category>
		<category><![CDATA[consistency]]></category>
		<category><![CDATA[correcting problems]]></category>
		<category><![CDATA[Credibility]]></category>
		<category><![CDATA[credibility best practices]]></category>
		<category><![CDATA[empathy]]></category>
		<category><![CDATA[humility]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[references]]></category>
		<category><![CDATA[Responsiveness]]></category>
		<category><![CDATA[Transparency]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1606</guid>
		<description><![CDATA[In a recent study on reputation and its impact on the bottom line, it was concluded that companies with the best credibility get substantially more references, retain higher quality talent and partners, have better sales close ratios, can better defend negative press, and have a higher ability to attract investments. The point is simple: When [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1606&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/05/19/organizational-credibility-and-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
		<geo:lat>40.714269</geo:lat>
		<geo:long>-74.005973</geo:long>
		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
		</media:content>

		<media:content url="http://tomlevers.files.wordpress.com/2010/05/blue-compass.gif" medium="image">
			<media:title type="html">blue compass</media:title>
		</media:content>

		<media:content url="http://banners.copyscape.com/images/cs-gr-234x16.gif" medium="image">
			<media:title type="html">Protected by Copyscape Plagiarism Checker - Do not copy content from this page.</media:title>
		</media:content>
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		<item>
		<title>Rising to the Top in Sales</title>
		<link>https://tomlevers.wordpress.com/2010/05/07/rising-to-the-top-in-sales/</link>
		<comments>https://tomlevers.wordpress.com/2010/05/07/rising-to-the-top-in-sales/#comments</comments>
		<pubDate>Sat, 08 May 2010 03:34:43 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1590</guid>
		<description><![CDATA[We have all experienced it. A good sales person, often the best, becomes sales manager.   Principals and CSOs are often disappointed in the lack of results, and the sales managers are confused and frustrated with the lack of achievement of managing a team. A variation on this theme usually produces even more angst.  A [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1590&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>https://tomlevers.wordpress.com/2010/05/07/rising-to-the-top-in-sales/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>40.714269 -74.005973</georss:point>
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		<media:content url="" medium="image">
			<media:title type="html">tomlevers</media:title>
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		<media:content url="http://tomlevers.files.wordpress.com/2010/05/113174.jpg?w=238" medium="image">
			<media:title type="html">11317</media:title>
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		<title>Low Friction Sales&#8230;  the way Customers Buy</title>
		<link>https://tomlevers.wordpress.com/2010/04/04/low-friction-sales-the-customer-slide-rule/</link>
		<comments>https://tomlevers.wordpress.com/2010/04/04/low-friction-sales-the-customer-slide-rule/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 01:56:51 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[BRAND STRATEGY]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[Direct Response Testing]]></category>
		<category><![CDATA[frictionless funnel]]></category>
		<category><![CDATA[Frictionless Sales]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[marketshare]]></category>
		<category><![CDATA[No Barriers to Revenue]]></category>
		<category><![CDATA[P & L MARKETING]]></category>
		<category><![CDATA[reduce the cost of sales]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[selling models]]></category>
		<category><![CDATA[Velocity of Change]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1543</guid>
		<description><![CDATA[Sell the Way Customers Want to Buy Smart companies are providing their prospects with much of the information they need to make a purchase decision when they need it&#8230; but true frictionless sales allows the customer to slide into using the product before they make a major investment. When we talk to businesses people they want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1543&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">tomlevers</media:title>
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			<media:title type="html">Change</media:title>
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	</item>
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		<title>Whats the Business Value of Social Media</title>
		<link>https://tomlevers.wordpress.com/2010/01/19/whats-the-business-value-of-social-media/</link>
		<comments>https://tomlevers.wordpress.com/2010/01/19/whats-the-business-value-of-social-media/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 04:26:06 +0000</pubDate>
		<dc:creator>Tom Levers</dc:creator>
				<category><![CDATA[BUSINESS DEVELOPMENT]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[PUBLIC RELATIONS]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[BRAND STRATEGY]]></category>
		<category><![CDATA[Business Value of Social Media]]></category>
		<category><![CDATA[Company Blogs]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Modern Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Technographics]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://tomlevers.wordpress.com/?p=1524</guid>
		<description><![CDATA[To many organizations are setting up Twitter, Facebook, Company Blogs without a clear plan. Its not done with Advertising, Direct Response, or Public Relations, and Social Media should not be any different? So here is what you need to ask yourself to succeed. If questions below are not asked before employees are encouraged to tap [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=tomlevers.wordpress.com&amp;blog=5667795&amp;post=1524&amp;subd=tomlevers&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<georss:point>40.714269 -74.005973</georss:point>
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			<media:title type="html">The world</media:title>
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