Tom Levers

The New Age of the Consumer

Posted in MARKETING by Tom Levers on June 4, 2009

Have you seen Google’s “Wave” for email?

Google noticed that the novice consumer does not like email! Why would they, with every company offering it free so that half the inbox fills up with junk, and people can’t sort the good from the bad… it is just not doing the job!

This is why consumers use IM, Facebook, and Twitter.  It takes the current status quo and completely shatters it. Wave is part of  what may be an integral piwaveece in a new, richer world of online functionality (a new communication ecosystem”).

Google is slowly assembling a critical mass of SaaS applications that threatens to change the legacy applications from Microsoft. Sure there will always be a need for local applications, but is consumer communicating and social connecting one of these… if I were Microsoft, this would be keeping me up at night.

Xerox/IBM-Microsoft /Apple broke down the old technologies of the computer world by merging the mini computer operating system services with a graphical user experience . This is our  20+ year foundation since the 80 ‘s.

The concept of desktop applications, has started to move into the new world of SaaS. Google is one large organization that is not bound by the challenge of legacy influences and profit margins, and is building a new world order because of its “Green Field Products”.

Twitter, Facebook, etc… these type of innovators can try over and over with technology until it becomes accepted by consumers that are willing to adopt new revolutionary concepts that improve their lifestyle.  Business can not afford to take these risks, because of their legacy investment and processes. So consumers will drive the next technology change in collaborative communication devices and computing. Once consumers adopt the new order, business will follow in these new service areas. Collaboration is presently controled by the legacy of business, it will be consumers that will adopt new inovation and new technologies that demand we have something better.

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