Tom Levers

Twitter and Sales

Posted in DEMAND GENERATION, MARKETING, Sales by Tom Levers on April 10, 2011

Twitter allows an easy way to sell and promote without a fancy marketing department.

We’ll…. look at how Dell does it! Dell sells computers via a dedicated Twitter feed. Dell employees don’t “tweet” what they had for breakfast or where they are going – they tweet the latest deals. Since Dell’s target audience is online – and they’re already using Twitter. So all they had to do was set up a Twitter account , and spread the word that if you wanted great bargains , follow them at Twitter. The result is Dell sales people are selling more computers using Twitter.

So I ask you, “Can you make Twitter work to help you sell more?” It can obviously do so. The real question is “HOW ?”, most of us do not work for this type of company. Of COURSE we CAN make Twitter “work” to sell , or communicate about anything – computers, cars, real-estate, and even my business of enterprise software . However, it’s more than just a question of “how do I use Twitter?” Instead, it needs to be a question of “How do I COMMUNICATE with existing and prospective clients?”

Let’s take the case of the local software person who wants to use social media tools – Twitter in this case – to educate their clients about the newest features of their product. The first step in crafting a social media sales strategy with Twitter would begin by building a foundation of Twitter followers – put twitter at the bottom of every email. So the first “key” is to be sure to build a Twitter following of the “right” people. Just as in direct email – the “magic is in the list”. In Twitter, the magic in using Twitter for attracting the “right” followers. Once again – it’s better to have 100 Twitter followers who respond than 10,000 who are not responsive.

Create a Twitter profile which explains what followers can expect and you will see your follows organically grow over time. The uses of Twitter are truly exciting.

You can tweet about:

special pricing

new products

training courses or documentation


white papers,

success stories.

The list of possibilities goes on and on… so when it comes to using Twitter to communicate you value, the real “root” question is:

How are we already CONNECTING and COMMUNICATING with our prospective customers/clients?

Twitter gets frustrating as a sales tool when you don’t have a clear audience (or too many different audiences) and more than 1 clear message. Then again – that is when all sales gets frustrating for businesses of ALL sizes. The same message that “works” via other media will probably also “work” well with Twitter.

In Conclusion

This is why real professionals get jazzed about Twitter. Instead of going to the time and expense of creating a marketing mailing, Twitter allows a quick, easy and personal way to promote your products and services instantly.

Best regards,

Tom Levers

Click to follow on Twitter

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One Response

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  1. Ran T said, on April 14, 2011 at 9:24 am

    Just forward to my team, now they can do the same.
    Keep in touch,

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