Tom Levers

What is your Twitter Voice

Posted in BUSINESS DEVELOPMENT, DEMAND GENERATION, MARKETING by Tom Levers on May 7, 2011

Twitter is not complicated. But it works most effectively when you make it do 1 thing well.

What is difficult, is knowing what kind of voice you want to use. This takes some thinking about. You need to decide what do you want to accomplish. By answering these simple questions you will save the many hours that I personally have spent with different Twitter accounts, stumbling as I learnrd to00000000… ask myself these simple questions before I set up a twitter account:

1. Do you want to promote a website or blog ?

2. Do you want to use twitter to talk about your business or what you do (very different) ?

3. Do you want to downplay what you do or your company, and focus more on your personal relationships ?

4. Do you want to build an interest group, or a specific community ?

Based on your answers in the above questions, you can better focus your Twitter objectives. Below are some of the most common types of account owners who use Twitter. So make your choice, and select the email account business or personal that maps to your specific twitter objectives.

The Totally Corporate Twitter Account

There’s a difference between being a business person on Twitter and being a business on Twitter. When you take The Totally Corporate Twitter Account it means that you’ve decided to tweet like you are a company… not a person. There’s no employee or real personality publicly tied to the account in any way. The focus is on social media business news, blog posts, deals and to offer customer service. It’s not on building genuine relationships with customers. Everything that is done is done from the perspective of The Company.

The Corporate Persona Twitter Account

The Corporate Persona allows the business to tweet as a Corporation, but to also include a bit of personality and insight behind the person publicly running the account. Customers will be able to tie a face and a name to the account to help build a community around it. It will still be very clear that the person tweeting is doing so on behalf of the business and that’s their reason for being there.

The Strictly Personal Account

A personal Twitter account is one with no obvious tie to any business or corporation. The person is tweeting as themselves, for themselves. They tweet about what they’re doing and where they’re going; they tweet after hours and on the weekends. The account is there to build relationships and to gain information. We know the person works for someone but that “who” doesn’t play into their daily activity.

The Business/Personal Hybrid Account

A hybrid Twitter account is the most common. It’s an account that mixes both the personal and professional. You can tweet about what’s going on in your industry, what blogs you’re reading and any struggles you’re facing as a person in your field. But then you use the same account to tweet about taking your kids to the movies and what you’re making for dinner. You mix both worlds, even if that means alienating some who’d rather not know about the other. However, you don’t dilute your efforts trying to grow multiple accounts.

The Twitter Interest Group Account

The best way to create an interest group is with Twibes. Twibes is a group of Twitter users that have indicated they are interested in you similar interests. Because each twibe has its own members and keyword tags, following a topic on Twibes filters out all the useless Tweets that might include a certain keyword, but have nothing to do with the topic. And because you can join up to 10 twibes, it’s also a way to get to know a wide range of other Twitter users who share your passions.

In Conclusion

There’s no right way to use Twitter, just like there’s no wrong way. However, there is the right way for you and that’s why it is easier to ask these questions before you start using Twitter. You may even decide to adopt multiple account types. The question to ask yourself is, what’s going to help you get your message across?

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