Tom Levers

Web 3.0 could answer questions that Web 2.0 asks.

Posted in MARKETING by Tom Levers on November 28, 2008

davetabler-art2 by Tom Levers

Where machines can read Web pages much as we humans read them.
A common definition of Web 3.0 uses something called the Semantic Web in its description, a term coined by Tim Berners-Lee, the man who invented the (first) World Wide Web. He explains, “The Semantic Web will be a place where machines can read Web pages much as we humans read them”… it is not like moving earth, where parsed data is dumped into a web page like a dump truck moving dirt into a land fill.
The few robots or software agents that troll the web today are Goggle, Yahoo, etc to create and feed the the Contextual 2.0 sites and personalized Mash Ups. Or the invisible back door hacker agents knocking on your sites doors and basement windows for unknown security flaws.

Social Networks are Psychographic Aggregators

Those who want to focus on the 3.0 revelation… seem to take the integration with social network APIs as the next step, by creating incremental add-ons. One thing for sure, the VC backed social network add-on big idea people are at least trying to answer problems beyond data indexing and formatting. By socializing numbers, text, pictures, sounds, and video threw a “birds of a feather” concept, all we are doing is aggregating psychographics rather than demographics. 3.0 will need to problem solve beyond aggregating information otherwise it is just incremental change of viewing (2.0).

Cloud computing services will be the platform for targeting various point 3.0 business and consumer requirements, but the key will be to use services around methodologies to inform and solve problems rather than create new questions.

How many times has an Internet browser sucked the inquisitive mind down the rabbit hole, only to never find an answer and waist large amounts of time buried in the complexity of spurious data?

By integrating Internet data, applying unique methodology at real time speeds, and using tools that compare historical data, a platform will be available for true point solutions to individual consumer needs or organizations that use this info to manage both internal and external change.

3.0 Requires New Web Services

Just as 2.0 required aggregation tools, the 3.0 web will need to achieve a level of change that equals Edwin A. Abbott’s classic tale of inter-dimensional experience. The square cannot see the cube in a 2 dimensional world… data, without methodology cannot be Web 3.0. The intervention of cloud based tools like Java script tools to graphically plot real time data sets on-the-fly in your browser will need to grow so that there is a foundation to wrap problem solving methods around the Semantic Web agents before heralding a new dimension of the internet.

One Response

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  1. tomlevers said, on November 28, 2008 at 8:41 pm

    In 1989, Tim Berners-Lee proposed a global hypertext project, to be known as the World Wide Web. Based on the earlier “Enquire” work, it was designed to allow people to work together by combining their knowledge in a web of hypertext documents. He wrote the first World Wide Web server, “httpd”, and the first client, “WorldWideWeb” a what-you-see-is-what-you-get hypertext browser/editor which ran in the NeXTStep environment. This work was started in October 1990, and the program “WorldWideWeb” first made available within CERN in December, and on the Internet at large in the summer of 1991.

    Through 1991 and 1993, Tim continued working on the design of the Web, coordinating feedback from users across the Internet. His initial specifications of URIs, HTTP and HTML were refined and discussed in larger circles as the Web technology spread.


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